A working product in the hands of real users. A clear plan for the next quarter. The first set of

numbers that show product health.

Targets we set from the start

1. Under 3 seconds for key page loads

2. 99.9 percent uptime in month one

3. Time to first value under 5 minutes

4. Conversion from first session to signup above 20 percent

 

Week 0 to 2: Define the smallest product that matters

We run short workshops with your team. We write user stories that map to one clear outcome.

We draw the flow, pick the core two or three screens, and stop there. We pick a stack that fits

your stage. For web we often use React, Next.js, Node, and Postgres. For mobile we use Kotlin

or Swift. For payments we use Stripe. For bank links we use Plaid.

Security comes in from day one. We follow PCI DSS for payment flows. We use tokenization. We

keep secrets in a vault. We add audit trails.

 

Week 3 to 4: Clickable prototype and test script

We design a clickable model and put it in front of five to ten users. We record what they try to

do and where they stop. We cut nice-to-haves. We keep what users finish in under two taps or

two clicks.

 

Week 5 to 10: Build the core

We ship to a staging site every week. You see progress in a dashboard that lists stories done,

bugs open, and lead time. We add basic analytics with events for signup, first action, and repeat

use. We add rate limits, logs, and alarms.

For FinTech we add KYC and AML checks. For data privacy we follow GDPR rules on consent and

deletion. We do not store card data on our servers. We add unit tests and a simple runbook.

 

Week 11 to 12: Beta, polish, and launch plan

We invite a small group of users. We watch the numbers and fix the rough spots. We set the

launch checklist. DNS, CDN, backups, and rollback plan. We write three short guides for your

team. How to deploy. How to support users. How to read the numbers.

 

What this looks like by client type Startups

We aim for an MVP that raises money or brings the first revenue. We keep scope tight. We link

cost to outcomes you can show in a deck.

Established companies

We modernize one flow that moves a clear number. Think checkout, onboarding, or claim filing.

We ship behind a feature flag so your users do not see risk.

Investors

We help a portfolio company ship faster. We share weekly notes on risks, scope, and burn. You

get a build partner that hits dates and keeps the code clean.

 

AI that saves time, not just a buzzword

Good AI earns its keep. We add bots that answer common questions. We add smart search. We

add simple predictions that guide users to the next step. Every model ships with a feedback loop

and a way to turn it off if it drifts.

 

Compliance without drama

We build with guardrails. Payment flows follow PCI DSS. KYC and AML checks run through

trusted providers. We log who did what and when. We keep data by region when your policy

calls for it.

 

The numbers we watch after launch

1. Activation rate

2. Time to first value

3. Conversion to paid or repeat use

4. Support volume per 100 users

5. Crash rate on mobile and error rate on web

We meet weekly to review these numbers and set the next two-week plan.

 

What we expect from you

Clear goal for the quarter. One decision-maker. Fast feedback on designs and demos. Access to a

subject expert on your team.

 

What you can expect from us

A small team that ships every week. Plain talk on risks. Code and docs you own. No surprises on

scope or cost.

 

Ready to ship

If you want a product in 90 days, we can start with a short call. Bring your top three goals and

one user story. We will share a simple plan and a budget that maps to those goals.